The film faced controversies involving plagiarism, content leaks and copyright challenges. The producers spent ₹130 crore (equivalent to ₹228 crore or US$30 million in 2020) out of a ₹52 crore (equivalent to ₹91 crore or US$12 million in 2020) marketing budget, which involved a nine-month publicity campaign, brand tie-ups, merchandise, video games and viral marketing. With a budget of ₹150 crore (equivalent to ₹263 crore or US$34 million in 2020), inclusive of publicity costs, Ra.One was the most expensive Indian film at the time of release surpassing the ₹132 crore (equivalent to ₹252 crore or US$33 million in 2020) budget of Enthiran (2010). The post-production involved 3-D conversion and the application of visual effects, the latter being recognised as a technological breakthrough among Indian films. Principal photography began in March 2010 and took place in India and the United Kingdom and was overseen by an international crew. Relentlessly pursued, the family is forced to bring out G.One from the virtual world to defeat Ra.One and protect them. The former escapes from the game's virtual world and enters the real world his aim is to kill Lucifer, the game ID of Shekhar's son and the only player to have challenged Ra.One's power.
The film follows Shekhar Subramanium (Khan), a game designer who creates a motion sensor-based game in which the antagonist (Ra.One) is more powerful than the protagonist (G.One). The script, written by Sinha and Kanika Dhillon, originated as an idea that Sinha got when he saw a television commercial and which he subsequently expanded. The film stars Shah Rukh Khan, Kareena Kapoor, Arjun Rampal and Armaan Verma with Shahana Goswami, Tom Wu, Dalip Tahil and Satish Shah in supporting roles. Ra.One is a 2011 Indian Hindi-language superhero film directed by Anubhav Sinha.
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